Cindy Smith

Cindy Smith photo

Cindy Smith

Senior Vice President of Marketing

Cindy leads SHAZAM’s marketing team. She’s responsible for the development of corporate branding, advertising, promotional materials, and agency services. Her leadership further enhances SHAZAM’s competitive advantage in the payments industry.


Posted By This Team Member

  • The 2022 SHAZAM Forum will Amplify Your Experience

    posted by Cindy Smith on Thursday, March 10, 2022

    The SHAZAM Forum is a premier annual client event designed specifically for community financial institutions! You'll learn all things payments, fraud and financial technology from industry experts, plus you'll get networking opportunities among peers, and have lots of fun with SHAZAM staff.

  • Earn trust and build brand loyalty with social media. A few tips to help you engage.

    posted by Cindy Smith on Wednesday, June 23, 2021

    Why social media? Because if you're not top of mind when potential accountholders need a product or service, they won't choose you. Using social media is an opportune way to engage with your audience without having to “sell” to them.

  • It's official: Your cardholders can now use the Brella™ app and web portal

    posted by Cindy Smith on Wednesday, May 6, 2020

    SHAZAM BOLT$ officially relaunched as Brella™ on May 5. The app offers protection for debit cards with real-time alerts and blocks. Like an umbrella, Brella will be there to protect and shield cardholders.

  • Coming soon: SHAZAM BOLT$ mobile app name change to Brella

    posted by Cindy Smith on Thursday, April 9, 2020

    Cardholder safety is everyone's priority. Our app offers protection for debit cards with real-time alerts and blocks. Like an umbrella, Brella™ will be there to protect and shield cardholders.

  • Coming soon: SHAZAM BOLT$ mobile app name change to Brella

    posted by Cindy Smith on Wednesday, April 8, 2020

    Cardholder safety is everyone's priority. Our app offers protection for debit cards with real-time alerts and blocks. And, as the potential for fraud evolves in new ways during these unprecedented times, this is another way to help keep your cardholders safe.

  • Social media 101

    posted by Cindy Smith on Wednesday, August 21, 2019

    It's back to school time! Which means it's also the perfect time of year to learn something — like using social media — but first, a pop quiz! What's the goal of advertising? 1. ABC – Always be closing 2. Convert potential consumers to consumers 3. Create awareness